FIAT Panda for Close Friends
When using Instagram in daily life, we have turned the feature of close friends, which we come across from profile photos in green circles, into a principle by using it to sell cars on the @fiat_tr Instagram account.
With the film of this campaign we designed, we conveyed the project and the conditions of participation to its followers, and shared special content for them by adding those who tagged their friends in the comments on their Instagram account to their close friends list. When the day of the campaign came, we enabled the opportunity to be used with a code that only they could see, and we wanted to activate the sales of 4×4 vehicles with this project, which will work in integration with FIAT Online, the online sales channel.
