McDonald's Drive Thru
McDonald’s, with 32 Drive-Thru restaurants, leads the market in Türkiye. However, the Drive-Thru concept is still in its early stages here. Our goal is to expand the market by increasing awareness and understanding of Drive-Thru services in Türkiye.
We compared cars signaling right to enter the Drive-Thru with the iconic McDonald’s fries, due to the combination of yellow turn signals and red stop lights. This concept was captured in short, impactful videos, showcasing a minimal yet effective idea tailored for Drive-Thru.
C R E D I T S
Client: McDonald's Türkiye
Agency: TBWA\Istanbul
CCO: İlkay Gürpınar
Executive Creative Director: Volkan Karakaşoğlu
Group Creative Director: Ufuk Işık
Creative Director: Mehmet Demirel
Creative Group Head: Berke Gülçiçek
Art Director: Bircan Mutlu
Executive Creative Director: Volkan Karakaşoğlu
Group Creative Director: Ufuk Işık
Creative Director: Mehmet Demirel
Creative Group Head: Berke Gülçiçek
Art Director: Bircan Mutlu
