Brief
Bende is a marketplace supported by UN Women where non-working mothers can sell their handmade goods.
We were asked for a film that would encourage women in this regard and make them aware of this practice.
Insight
Laundry, dishes, foods, clothes, and more...
There is nowhere you can find these for free.
Only a mother does this without expecting anything.
There is nowhere you can find these for free.
Only a mother does this without expecting anything.
Everybody says motherhood is not a job, but mothers have many jobs, real jobs.
They just don't get paid, and they are afraid of doing jobs that they can get paid
They just don't get paid, and they are afraid of doing jobs that they can get paid
because they don't want to be “bad mothers”.
Idea
That’s why we want to say these mothers keep doing the same things.
But do it on Bende and start to get paid.
Earn your economic and social freedom, be a free mom.
So we choose “Free” as a keyword.
But do it on Bende and start to get paid.
Earn your economic and social freedom, be a free mom.
So we choose “Free” as a keyword.
In our creative idea, this word has three meanings.
First, services and products that a mother always does for her family.
Second, economic and social freedom.
Third, commission-free basic services of Bende.
First, services and products that a mother always does for her family.
Second, economic and social freedom.
Third, commission-free basic services of Bende.
After all, we supported the feeling of the idea with the music we used.
Young Lions Competition 2021 - Turkey - Film Category Winner
