YAAY
Yaay is a social media applications in Turkey. The purpose of the application is to spread the content posted within the application in a more categorized way and to prevent the user from seeing the content that is not of interest. For this reason, while creating the corporate identity of the brand, we designed the name of the application, which comes from the Turkish word "yay" (which means “spread”), in a way to give a growing and spreading message. In order to attract the attention of people, we launched our teaser campaign without giving information about the brand with the words "Another World". After attracting people's attention, we launched our main campaign with the words "Be the first to set foot on Yaay" and on the first day, a thousand people downloaded the application. Millions of people are using the application right now. We conducted all our animated films working with Florent Porto.
