FOR YOU TO ALWAYS BE THERE

Allianz is well-known brand in the industry with major awards received in Turkey's biggest advertising prize in the film category at the Crystal Apple award ceremony. We wanted to take advantage of this opportunity to win the big award again in 2019, based on the parent-child relationship. Our insight has been to draw from similar points in the way a parent cares for his child until he grows up and when the child is growning up and becomes an adult, the way the child cares for his parent in the same way as he grows up. In this life story where parents and children are taking care of in each other, we tried to make the audience feel that Allianz was with them, and the best way to tell this was to show the plans we dreamed about the future and past of the family side by side in a double screen. The movie touched the audience and results return to the brand was reflected in the numbers.