HAYTAP is a Turkish organization dedicated to animal rights and welfare,
striving to protect animals through legal actions, education, and rescue initiatives.
The law concerning stray animals in Turkey has garnered considerable attention. We highlighted that
there are alternative approaches to support their survival. Using two opposing billboards, we presented our solutions, emphasizing that killing them is not the only option.
Client: Haytap
Agency: TBWA\Istanbul
Agency: TBWA\Istanbul
CCO: İlkay Gürpınar
Executive Creative Director: Volkan Karakaşoğlu
Group Creative Director: Ufuk Işık
Creative Director: Mehmet Demirel
Creative Group Head: Berke Gülçiçek
Art Director: Furkan Yaman
Copywriter: Faruk Sarısaçlı
Executive Creative Director: Volkan Karakaşoğlu
Group Creative Director: Ufuk Işık
Creative Director: Mehmet Demirel
Creative Group Head: Berke Gülçiçek
Art Director: Furkan Yaman
Copywriter: Faruk Sarısaçlı
